Case Develops Augmented Reality App

Updated Apr 30, 2013

gI_68543_AR_appFINALCase Construction Equipment has taken a digital step to help customers experience the company’s products even before he or she walks into a dealership.

Case has developed the Case Experience AR Application, which is an app designed for smartphones and tablets through Augmented Reality technology.

Through interactive and 3-D features, videos, animations and voice-supported text, the free app allows users to experience Case products firsthand.

Augmented Reality technology is the process of superimposing digital rendered images onto real-world surroundings.

The app is available on print advertisements for Case’s selective catalytic reduction (SCR) technology, which is available on the F Series wheel loaders.

The app can be downloaded from, Google Play for Android devices and Apple iTunes for the iPhone and iPad. 

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