The company has started its 40 Trees in 40 Weeks tree plantings campaign around the Albuquerque/Santa Fe area.
The trees will be planted in June at local charities, organizations, businesses, schools and more.
The campaign is part of the 40th anniversary of the company, and each tree location was selected based on suggestions from customers on Facebook and Twitter.
Each location had to guarantee proper irrigation and care of their tree. Heads Up will help monitor the trees to make sure each tree is properly maintained.
