How To Know What Clients Want

Use TruGreen’s infographic to help get a better understanding of what a client may want in his or her landscape.Use TruGreen’s infographic to help get a better understanding of what a client may want in his or her landscape.

When it comes to talking with clients about how a landscape should look, keep in mind more than half of homeowners in the United States believe a lawn reflects an individual’s personality.

According to TruGreen’s Lawn Lifestyles National Survey of America, 52 percent of Americans believe “a homeowner’s lawn can tell you a lot about their personality”.

Landscapers should be keeping these ideas and statistics in mind as they work with clients throughout the fall season.

According to the survey, a homeowner’s ideal outdoor space is “functional” (40 percent) or is focused on the utility of the lawn.

For instance, landscapers should be asking if the homeowner wants an area for children to play, a space for sport activities, a backdrop for entertaining or a place for a garden.

Secondly, homeowner’s want a space to look “formal” (24 percent). They want an area to look healthy, clutter-free, manicured and little or no yard accessories.

Lastly, the outdoor space should be “creative” (17 percent). Meaning, the use of creative foliage, flowers, water features, lawn decorations or lighting.

OUTDOOR SPACE

CURRENT

IDEAL

Functional

45%

40%

Formal

21%

24%

Creative

10%

17%

With the home-buying season approaching, homeowners are on the move to try and get a lawn in top shape for the market.

“Lawns become distressed from summer entertaining with family and friends and require care throughout fall,” says Ben Hamza, Ph.D., TruGreen expert and director of technical operations. “A good fall feed is important to lawn, tree and shrub health as roots continue active growth before the dormant winter months and store reserves needed for hungry plants in spring.”

TruGreen’s Lawn Lifestyles National Survey was taken from Jan. 3-9, 2013 using the field services of ORC International (Opinion Research Corporation).

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