John Deere has partnered with the National Hispanic Landscape Alliance (NHLA) to offer special deals and promotions through its John Deere GreenFleet Loyalty Rewards Program.
“NHLA is the leading trade association for Hispanics in the landscaping industry, and its members are becoming a growing force in the industry,” says Steve Wilhelmi, John Deere tactical marketing manager. “As a company, we feel it’s important to support this growing demographic with industry-leading equipment and solutions.”
Existing and new members of NHLA will be enrolled in GreenFleet Loyalty Rewards beginning June 16.
With the program, NHLA members will be eligible for discounts on a variety of John Deere equipment, including commercial mowers, utility vehicles, compact tractors and skid steers.