OPEI Partners with ISMA to Promote ‘Look Before You Pump’ Campaign

The International Snowmobile Manufacturers Association has partnered with the Outdoor Power Equipment Institute in the ‘Look Before You Pump’ campaign, which encourages individuals to always use fuels containing no greater than 10 percent ethanol.

ISMA will distribute ‘Look Before You Pump’ messaging and materials to its membership and other stakeholders. 

The National Marine Manufacturers Association also joined forces with OPEI this summer in spreading the campaign messaging, and major retail outlets including Lowe’s, Walmart and True Value, as well as independent dealers, began using the ‘Look Before You Pump’ message in their stores and in customer circulars and catalogs this past year.