The tips discuss parts of an effective marketing strategy that landscaping businesses can use to gain and retain more customers.
Here are 4 tips for an effective landscaping marketing strategy:
- Target the right audience
Marketing designed to appeal to everyone usually ends up appealing to no one. Instead, create multiple marketing packages that are each targeted to a specific audience. Different audiences will respond to different offers and methods.
- Shower customers with non-sales marketing materials
Tip sheets and educational articles are a great way to keep a brand in front of customers in a high-value, low-pressure way. This will help to build a relationship and trust that help move sales.
- Stay in front of customers
Regular communications with customers will increase brand recognition. Even if it’s just to wish a happy holiday or send out a monthly tip sheet, keeping in touch with customers is an important part of building long-term relationships. Regular communications are accomplished easily with marketing automation, which can send out thousands of targeted emails quickly and easily.
- Track results
Dedicated phone numbers for direct mailings, unique coupon codes and lead-tracking features in marketing automation platforms lets owners know if their investment is working. Replicate landscaping marketing strategies that are working, and replace the ones that are not.
