Dixie Chopper appoints national sales manager, wins award

Updated Jan 5, 2016
Jason SentellJason Sentell

Dixie Chopper has named Jason Sentell as its national sales manager. Sentell had been a territory sales manager for the Coatesville, Indiana-based manufacturer of lawn mowers, serving customers and dealers in western North and South Carolina.

Owned by Jacobsen, a Textron company, Dixie Chopper also announced this week its selection as winner of the 2015 “Most Improved” award from the North American Equipment Dealer Association (NAEDA). Dixie Chopper received the NAEDA award for attaining the greatest percentage of improvement in overall ratings in the association’s 2015 dealer-manufacturer relations survey compared with last year.

Taking over Sentell’s former position as territory sales manager is David Hunt, who formerly served as a product sales demonstrator for Dixie Chopper. All territory sales

David HuntDavid Hunt

managers and product sales demonstrators will report to Sentell, a company news release states.

“I am very excited about my new role at Dixie Chopper and to be a part of a company with such rich history and tradition in the turf maintenance industry,” said Sentell. “With our strong and growing dealer base and support from Jacobsen and Textron, I look forward to working with our dealer network to take Dixie Chopper to the next level.”

The company’s award from NAEDA comes only one year after Dixie Chopper’s acquisition by Jacobsen and Textron.

“We are very excited to receive this honor from NAEDA and would like to thank our dealers for recognizing our commitment to continuous improvement and the progress that we have made so far,” said Chris Vernon, vice president and general manager of Dixie Chopper.

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