New England Grows, the horticultural and landscaping tradeshow set for Dec. 2-4 in Boston, has expanded its programming with a seminar series designed for Spanish-speaking landscape professionals and those who work closely with them.
Developed in collaboration with the National Hispanic Landscape Alliance (NHLA), the program addresses a wide variety of business topics, including how to manage multi-cultural teams, customer service and career development.
“Hispanic-American landscape professionals are a vibrant and influential segment of New England’s green industry,” said New England Grows President Rich Clark of Clark Farms in Wakefield, Rhode Island. “We’re delighted to be partnering with the NHLA to offer programming that supports and enhances the career opportunities of Hispanic-Americans in the commercial horticulture industry.”
Taught by NHLA instructors, the program includes the following sessions:
- Increasing Crew & Crew Leader Accountability (Aumentando la Responsabilidad de su Equipo y sus Lideres)
- Winning over Challenging Customers (Ganando la Confianza de Clientes Difíciles)
- Moving Up the Career Ladder, Taking the Next Step (El Ascenso en la Carrera Profesional, Dando el proximo paso)
- Understanding your Latino Workforce (English only)
The NHLA presenters are leaders in the landscape industry. They include José Arroyo, president, Jose’s Landscaping, Greenville, South Carolina, and secretary of NHLA; Ralph Egües, managing partner, Cruz Fox, South Miami, and NHLA executive director; Marisol Medrano Mejía, human resources director, CoCal Landscape, Denver, and a member of the NHLA board of directors; Juan Torres, chief operating officer, Denison Landscape, Fort Washington, Maryland, and president of the National Hispanic Landscape Alliance.
Registration options for New England Grows start at $29 for all three days of the conference. There is no additional fee to attend the NHLA seminars, but seating is limited and advance registration is recommended. Continuing education credits from several professional organizations are available at many sessions, including pesticide license recertification.
For the complete agenda or to register, visit newenglandgrows.org.