SIMA brings Snow Business magazine publishing in-house

After several years of partnering with third-party publishers to produce its Snow Business magazine, the Snow & Ice Management Association (SIMA) and its board of directors made a strategic decision to publish the magazine in-house beginning in 2017, according to a news release from the trade association.

9SIMA hired former Snow Business team member Leslie Boomer this past summer to oversee the transition.

The SIMA news release says the magazine’s core personnel will remain with the magazine. Editorial, design and sales staff members are now working for SIMA. In addition to Boomer, who is leading audience development and overall publishing initiatives, the SIMA Snow Business staff includes:

  • Editorial Director Cheryl Higley is responsible for the overall creation and direction of the magazine’s content, as well as digital initiatives and custom publishing content. She has worked on behalf of Snow Business magazine for 12 years. She also leads the Editorial Advisory Committee, which is made up of snow and ice management professionals from across the United States and Canada.
  • Art Director Lisa Lehman, who has managed the magazine’s design for 12 years, continues in her role. In addition, she manages brand standards and marketing collateral for SIMA and will manage the magazine’s production and printer relationships.
  • Sales & Account Development Manager Alison Blasko continues in her role as the primary contact for the magazine’s advertisers.

SIMA says the organization’s decision to self-publish the magazine was seen as an opportunity to make a significant, long-term investment in the development of one of SIMA’s greatest membership benefits, as well as to grow and advance the association and the marketplace.

“Building on over a decade of success with Snow Business, as well as our 2016 audience development efforts, we are enthusiastic for what the future has in store,” Boomer said.

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