How to make Facebook work for you

Updated Aug 8, 2018

Facebook LikeHow would you like a completely free marketing tool where you can find new clients, show off your projects and interact with current clients? And what if I told you it’s something you probably already use. That’s right: Facebook.

This social media site has transformed from being a way to share personal updates to a place where businesses can truly expand their reach and online presence.

So if you don’t already have an account, get on the social media bandwagon and create one today.

Here’s how you can turn your Facebook page into a constant marketing campaign for your landscape business.

1. Before you can reach new people, you have to build up your followers. You can do this by adding buttons/links to your website and email that link to Facebook. Once you’ve found a core group of people, you can also start promoting posts or setting up ad campaigns through Facebook. By targeting the specific audience you want with the ads, you can make sure you aren’t just building “likes” — you are making sure the people are actually who you want to reach.

2. Now it’s time to reach your followers’ friends. You need content and photos that will encourage your current followers to “like” or share it, which will extend your page’s reach. Have you recently finished a project? Post photos of it and ask your followers to like it if they would want this in their yard. Or, you could run a promotion where anyone who likes or shares a certain post gets 5 percent off of their next project. Your goal should be to create engagement with followers so that their activity reaches new followers for you.

3. Don’t forget to interact with people. It doesn’t do you any good to have 1,000 followers if you aren’t posting. So, try to share a photo, status update, quote or comment at least once a day. This may sound like a lot if you are just starting out with the site, but it’s important people see you are actually trying and don’t just have a Facebook page because you feel like you have to. Remember, this page represents your brand. It might be the only thing people see or know about your business, so make sure it represents you well.

Bottom Line: But why should you do all of this? It’s just another social media fad, right? Wrong!

Not only does Facebook allow your business to reach new potential clients, it also allows you to create what type of reputation you want. You’re in the driver’s seat for this page, so control what you want people to know about you and your business. Want them to realize how important safety is to you and your employees? Post a photo of your weekly safety meeting or your safety record.

You can’t control much on the internet, but this is one site you can. Take advantage of Facebook and all it has to offer. A lot of people will use it to learn more about your business before they decide if they want to contact you for a project.

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