There’s only a short amount of time to get the project designed and installed, so here are four quick tips to find success with this service.
1. Location. “A few well-done displays in the right neighborhoods are better than a ton of little jobs,” says John Jenkins, a former landscaper who manages YardOutlet.com. “Less is more.”
2. Schedule. “Also, be realistic about the size of jobs that you can do,” he continues. “Don’t take on more than you can complete before Thanksgiving.”
3. Products. “Be sure to use professional-quality products,” Jenkins says. “Don’t cut corners on quality: It is you who will get the call to fix lights on Christmas Eve.”
4. Education. “There’s a lot of information available on this industry, so you don’t have to do it by yourself,” says Brandon Stephens, president of Christmas Décor. “Instead of spending five to six years to learn it yourself, use the training that’s out there.”
