What else can we do?
That question still remains for many landscapers trying to find new ways to market their business to new clients.
There are door hangers, TV commercials, radio spots, newspaper ads, word of mouth, social media and more that landscapers take advantage of every year – but at the end of the day, there are still some asking, “What else can we do?”
One of the biggest selling points that landscapers don’t use enough is their work. Time and time again I meet landscapers who are extremely humble (which is a great quality), but so humble that it may hurt their business.
This backyard makeover in Windham, New Hampshire, consisted of removing a wood deck, old stone walls, trees, and an old SRW wall. The new landscape design by Interstate Landscape included a new upper and lower patio, a fire pit, night lighting, front yard and back yard retaining walls, a retaining wall to support the shed, a swimming pool, a children’s play area, plantings, and a new lawn.
Showing off your work is what is going to get you business. A picture really does say 1,000 words, and in the world of landscaping, that is definitely true.
Even more than a picture – show a time lapse.
Not many landscapers take advantage of this technology when it may be the easiest tool in your marketing arsenal.
When you’re on a jobsite, simply set up a camera to take photos throughout the day. Next, you string the photos together creating a movie of still images. The best part? It not only shows your completed project, but it shows your crews working hard and getting the job done efficiently.
What can be a better selling point than that?
This time lapse is made up of pictures that were taken every 30 seconds over seven, 10-hour days of a large landscaping project with Enchanted Landscaping.
However, don’t get too excited and start taking time lapses at every job you do – be choosy.
If you have a large, multi-step project coming up, take different time lapses of each element to show your company’s skill set and versatility.
Make each time lapse an experience for your future clients rather than just another long video to watch.