Bayer launches fire ant prevention campaign

Updated Feb 19, 2013

Bayer Environmental Science, a division of Bayer CropScience, launched its TopChoice Fire Ant Prevention Campaign to support lawn care and pest management professionals in educating homeowners and groundskeepers about the importance of fire ant prevention.

Professionals can request a free TopChoice Fire Ant Kit to help spread the word to customers about fire ant control.The toolkit, available at, features promotional door hangers and $15 customer rebate cards, as well as more ideas to help increase treatment sales.

The promotional materials will drive homeowners to, which provides information on fire ant control, including how TopChoice works; a schools and parks savings program; a parent tool kit and a homeowner rebate program.

TopChoice is a low-dose, non-bait granular insecticide that requires just one annual application by a licensed professional. It provides control of fire ants for up to one year. TopChoice is also available on fertilizer.

Fire ants, which currently infest more than 325 million acres across the southern United States, pose a serious and growing public health threat – injuring more than 20 million people each year with their stings. A full-blown colony of fire ants can number up to 500,000 members. Just one colony can have multiple queens capable of laying 1,500 eggs each, per day.

For more information on TopChoice, visit or

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