New Holland announced recently the appointment of Mark Lowery as regional marketing manager and the hiring of Modesty Guarente as its new brand communications marketing manager.
A brand of CNH Industrial N.V., New Holland began late last year to focus on providing content and marketing personnel for New Holland dealers. Lowery has served on New Holland’s regional marketing team since its inception and will continue to provide resources to increase brand awareness at the local level.
Chun Woytera, senior director of marketing, said Lowery has been “an integral part of our team as New Holland has launched exciting sales programs and our Equipped for a New World brand campaign earlier this year. We expect that regional marketing will continue to deliver fresh marketing content to drive more customer interaction with our dealers.”
Lowery joined New Holland in 2011 and has served as a commercial product trainer for hay and forage equipment, marketing specialist for the dairy and livestock marketing team and most recently as regional marketing specialist for the Southwest sales region.
He will lead the dealer marketing services program and co-op advertising program in his new role.
Guarente, meanwhile, will be primarily responsible for overseeing all brand, product segment and channel marketing communications. She brings more than 15 years of communications and marketing experience to the role. Guarente will also manage creative agencies and vendors associated with New Holland in North America.
Woytera said New Holland expects Guarente to “elevate the exposure, engagement and momentum of the New Holland brand.”
Guarente noted that she grew up on a fruit farm that used New Holland equipment.
Most recently she served as marketing communications manager for the residential division of Armstrong Flooring, where she was responsible for increasing brand equity and driving content generation and sales support for Armstrong Flooring’s diverse portfolio of products.
She is a graduate of Hofstra University, where she earned a bachelor’s degree in communications and print journalism.
Rhodeside & Harwell promotes 5 to associate
Rhodeside & Harwell, an award-winning landscape architecture and planning practice currently celebrating its 30th anniversary, has promoted five employees in the Alexandria, Virginia, office: Jennifer L. Koch, AICP; Rebecca C. May; Bryan C. Obara; Jonathan Runge; and J. Kraig Schmidt have all been named associates with the firm.
Koch is an urban planner and project manager with expertise in community development and resilience, public engagement, active transportation and environmental protection. She joined Rhodeside & Harwell in 2013, and previously worked with the Transportation Research and Education Center in Portland, Oregon; the China Academy of Urban Planning and Design in Chongqing, China; and the U.S. Environmental Protection Agency in Washington, D.C.
Koch is certified through the American Institute of Certified Planners and is a member of the American Planning Association, with which she serves as secretary-treasurer of the Sustainable Communities Division. She holds a master’s degree in urban and regional planning from Portland State University (2013), and a bachelor’s degree in atmospheric and oceanic science and certificate in environmental studies from the University of Wisconsin-Madison (2008).
May is an urban designer who has been with Rhodeside & Harwell since 2012. Her work has included the design of streetscapes, urban parks and institutional campuses. She is a member of the American Society of Landscape Architects. May holds a Master of Landscape Architecture from Virginia Polytechnic and State University (2012) and a bachelor’s degree in international studies and Spanish from Goucher College (2005).
Obara joined Rhodeside & Harwell in 2013. He is a landscape designer with broad-based experience, including the design of historic landscapes, U.S. embassy grounds, institutional campuses and urban districts and streetscapes.
Obara is a LEED Green Associate and a member of the American Society of Landscape Architects. He holds a master’s degree in landscape architecture from the University of Massachusetts (2012) and a Bachelor of Landscape Architecture from Rutgers University (2010).
Runge is a landscape designer who joined Rhodeside & Harwell in 2014. He focuses on creating socially and ecologically healthy landscapes within the urban public realm. His experience includes design of streetscapes, campuses, parks, waterfront projects and U.S. embassy landscapes around the world.
Runge is a member of the American Society of Landscape Architects. He holds a Bachelor of Landscape Architecture from the Virginia Polytechnic and State University (2013).
Schmidt is a landscape designer with nearly 12 years of experience. He joined Rhodeside & Harwell in 2014 and has designed a variety of projects in the public and private realm.
Schmidt’s experience includes government plazas and grounds, streetscapes, parks, gardens, rooftop landscapes, institutional campuses, memorials and residential communities.
He is a member of the American Society of Landscape Architects. Schmidt holds a master’s degree in landscape architecture from the University of Virginia (2003) and a Bachelor of Science from Duke University (1998).
Ruppert promotes 2 to associate branch manager
Ruppert Landscape recently announced the promotion of Mike Fleming in the company’s Baltimore landscape management branch and Dave Sharry in Ruppert’s branch in Richmond, Virginia. Both were named associate branch manager.
Fleming has been with the Ruppert organization for more than 10 years. He joined the company in 2006 as a field manager in the Toughkenamon landscape management branch in Pennsylvania. He holds a bachelor’s degree in horticulture from Williamson College of the Trades. In 2010, Fleming was promoted to area manager and transferred to Ruppert’s Baltimore branch, where he has since taken over management of the satellite office in Essex, as well as the additional responsibilities of an enhancement manager.
“Mike has an incredible work ethic and has been an important part of our branch’s success throughout the years by building long lasting relationships with some of our most valued clients,” said Baltimore branch manager John Harich.
Sharry, a veteran of the U.S. Marine Corps Reserve, has been with the Ruppert organization for over five years and has more than 25 years of combined landscape industry experience. He joined the company in 2011 as an area manager.
Sharry has been honored twice with the company’s Branch Impact Award for his outstanding contributions and dedication to the Richmond branch.
“Dave is knowledgeable, skilled, smart, and he is known for setting the bar high for himself, his team and his peers,” said Kevin Hazelgrove, Richmond branch manager. “He’s always willing to help others succeed and possesses the work ethic and leadership that make him well-suited to this position.”
As associate branch managers, Fleming and Sharry will be responsible for the overall welfare of the branch, including the safety and development of teams, strategic planning and budgeting, training and day-to-day operations.
Ruppert Landscape, a family and employee-owned business, provides commercial landscape construction and management. The company’s 19 branches serve eight primary markets: Philadelphia, Baltimore, Washington, D.C., Richmond; Raleigh and Charlotte, North Carolina; Atlanta and Houston.