Sharing the Industry with Next Generation

Building with DadAlisa Bennett, one of Equipment World’s 2012 Contractor of the Year finalists, has a keen eye for marketing and knows a good opportunity when she sees one.

So when her local librarian called her up to propose a “Big Digger Day” for the library’s story time, she was immediately on board. The result: a great chance to focus on construction’s positives with a young audience — and parents.

Working with librarian Chris Culp — who, oddly enough, used to be Bennett’s bonding agent — Alisa read “Building with Dad” by Carol Nevius. “It’s beautifully illustrated, and I loved it because it reminded me of my husband and son together,” she says.

After story time, the kids donned safety vests and hard hats and then went to see the main attraction: a Cat 305 compact excavator parked just outside. Each child got a chance to sit in the cab and play operator.

So, what do you do to interact with your community? And why is it important to talk with the younger generation about the green industry?

The Attachments Idea Book
Landscapers use a variety of attachments for doing everything from snow removal to jobsite cleanup, and regardless of how often they are used, every landscaper has a favorite attachment.
Attachments Idea Book Cover