Founding Advertising Profile: Dixie Chopper

Dixie Chopper mowers are known for their performance, productivity and reliability.
Still family owned and operated near Greencastle, Indiana, Dixie Chopper takes great pride in producing the best mid-mount, zero-turn mowers in the industry. Through the years, manufacturing processes and procedures have changed, however, our corporate values have remained constant.

TLC: What are some of the mistakes you’ve seen landscapers make?

Jeff Haltom: Perhaps the biggest mistake we see over and over again is their failure to research available products before making a buying decision that is too often based on price alone. The old adage is true: You get what you pay for. If you go to the Big Box Store and buy a cheap mower, you end up owning a cheap, undependable mower and will be tossing it on the junk pile in a couple of years. If you buy proven quality and dependability, like a Dixie Chopper, you can expect many years of usable life long after the mower has paid for itself. You just don’t see a Dixie Chopper in a boneyard.

TLC: Does your company help find solutions for these mistakes?

Jeff Haltom: Selecting the right mower is the first step. At Dixie Chopper, we pride ourselves on creating and building a lawn mower that doesn’t break when you use it. That has been an underlying principle since Art Evans built the first Dixie Chopper in April 1980. And as testament to that, the very first mower built was still used each week to mow up until spring 2006 when we retired it and put it on display in the local museum.

TLC: What trends do you see affecting the future of the landscaping market and how will your company address them?

Jeff Haltom: Environmental issues, such as emissions control, are coming to the forefront. At Dixie Chopper, we are already building and marketing a true propane-powered mower that reduces hydrocarbon emissions but does not lose speed, power or performance. As an added bonus, the cost of propane is significantly less than gasoline (currently propane is less than $2 a gallon, while the national average for regular unleaded gasoline has exceeded $3.35).

The Attachments Idea Book
Landscapers use a variety of attachments for doing everything from snow removal to jobsite cleanup, and regardless of how often they are used, every landscaper has a favorite attachment.
Attachments Idea Book Cover