Tag: marketing: Page 3

Business

Marketer: For landscaping, photos are nice, but video rules

One landscaping company, Granger Landscapes, based in Florence, South Carolina, has recently added video to its marketing plan because, these days, video rules.

March 2, 2016

Class 3-6

Ford seeks blue-collar buyers’ insights on Super Duty trucks

Ford’s marketing department has worked really hard to make its F-Series pickups synonymous with blue-collar work, & it was evident in the first commercial for 2015.

February 1, 2016

Business

John Deere Turf Care lends ear to landscapers

Hundreds of landscape contractors and dealers from across the United States and Canada have been visiting the John Deere Turf Care plant in North Carolina in recent weeks, with each “wave” spending one day at the Fuquay-Varina plant and a half-day at the company’s nearby executive offices in Cary – all on John Deere’s dime. […]

December 10, 2015

Business

Stihl names new manager of its Northwestern branch

Stihl Northwest has promoted a new branch manager. Click here to read more about the new appointment.

December 7, 2015

Design-Build

How one small landscaping firm makes the most of their marketing dollars

Marketing for a small landscaper can sometimes feel “like you’re shooting into a black hole,” says Dorene Schuster with Greenleaf Landscaping & Gardens, Greenleaf, Wisconsin, a 2015 Landscaper of the Year finalist. Because of this, Dorene, who owns Greenleaf along with her husband, Ken Schuster, says the couple is not afraid of experimenting. The 45-year-old […]

November 20, 2015

Business

Legacy of love: 3rd generation Greenleaf Landscaping & Gardens focuses on family, faith

Family runs deep in Greenleaf Landscaping. Ken and Dorene Schuster took over the family firm from Ken’s father in 1984 and now they have all three children – Genine, Monica and Bill, plus a son-in-law, Bryan – working side by side with them. In addition, two of Ken’s brothers, Gregg and Warren, run […]

November 20, 2015

Business

Country Clipper honors Boettcher Supply as top distributor

Zero-turn-mower manufacturer Country Clipper recently recognized Boettcher Supply of Beloit, Kansas, as its 2015 Distributor of the Year. In addition to Kansas, Boettcher Supply serves dealers in Colorado, Nebraska and Missouri. The award recognizes Boettcher for exceptional sales growth, new dealer development, dealer service and training, and excellence in meeting customer needs. “We are excited […]

September 24, 2015

Design-Build

Turf-covered car provides unique marketing for landscaping firm

Adam Vickers was interested in marketing opportunities for his Queenstown, New Zealand-based landscaping firm, Squareyard, which offers a range of services that include landscape architecture and urban design for residential and commercial clients. When looking into newspaper ads, he quickly discovered ad rates weren’t to his liking, and hit upon an alternative approach that would […]

June 4, 2015

Design-Build

Market yourself: Use current projects to attract new customers

On a Landscaper of the Year finalist visit to Virginia years ago, a landscaper laughed as he told me he mowed just about every lawn in a huge neighborhood. Another landscaper, this one in Texas, told me “landscaping is contagious.” It’s true. For a lot of people, having their neighbor’s yard suddenly look fantastic is a […]

April 7, 2015

Business

The three-step strategy to creating the right prices for your business

Having the most discounts or charging the lowest prices is hurting landscapers when it comes to pricing. In fact, lawn care marketing expert Andrew Pototschnik says the industry’s biggest pricing dilemma is that landscapers aren’t charging enough at all. “Few companies adjust for inflation and haven’t raised prices in years,” he says. “If you are […]

March 19, 2015

Business

How to use references to gain new clients

Getting references is a tried-and-true job search tactic. Ask former co-workers and bosses for their contact info and attach it to a resume. When it comes to your landscaping business, obtaining references is similar to the ones you need for getting hired. There are a few more important elements to add for winning over potential […]

March 11, 2015

Business

5 ways to stay ahead of the competition

The first two months of 2015 have flown by. Have you been checking out your competition? The importance of keeping an eye on your competitors can’t be overstated. Why should you look at what your competitors are doing? First, you can determine the growth of your own business. It’s also a way to discover new trends […]

March 2, 2015