Pantone recently reached a decision on its color of the year for 2019: Living Coral.
Pantone says this color choice is both vibrant and mellow, and it provides warmth, nourishment, comfort and buoyancy in an environment that’s continually shifting.
“In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy,” Pantone says online. “Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity.”
Pantone says Living Coral represents the fusion of modern life and is a nurturing color that appears in natural surroundings, while at the same time displays a lively presence within social media.
“Color is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for Living Coral,” says Latrice Eiseman, executive director of the Pantone Color Institute.
Pantone says Living Coral emits the desired, familiar and energizing aspects of color found in nature. In its more elusive display under the sea, Pantone says this vivifying and effervescent color mesmerizes the eye and mind.
“Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color,” Pantone says online.
Pantone says the Color of the Year selection process requires thoughtful consideration and trend analysis.
To arrive at the selection each year, Pantone says its color experts at the Pantone Color Institute comb the world looking for new color influences, which can include the entertainment industry, films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, new lifestyles, playstyles and socio-economic conditions.
According to Quartz, Laurie Pressman, Vice President of Pantone’s color consulting unit, told them that the Color of the Year isn’t a forecast of trends, contrary to popular belief.
“It’s a reflection of what’s taking place. It’s a color snapshot symbolic of what’s taking place in the culture at a moment in time,” she told Quartz.
Pantone adds that influences on color selection can also stem from new technologies, materials, textures and effects that impact color, relevant social media platforms and upcoming sports events.